The metaphor in a climbing world example would be for example when you are climbing a tall route and start getting that sense of exposure - all that space behind you making you very aware that you are high off the ground. The elephant wants to get down. The elephant may begin to violently shake the legs, over grip the hand holds. The elephant starts looking down and stalling about moving up. The rider is usually off line. But may come online and begin to calculate how far out from the last bolt you are and what kind of a fall you might be in for. The rider may begin to calculate the odds of getting to the next clip, assess what moves will be required, whether the clipping stance is adequate for the amount of pump you feel.
In this example, what drives both the elephant and the rider is the fear of harm, or more accurately, the desire to avoid harm. In order to get the elephant to move toward the next clip has to be a motivation that is greater than the motivation to avoid the fall.
“Sparks come from emotion, not information.”